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Client Case Studies

Silentnight Furniture Group PLC

Sector: Bed & Furniture Manufacturing

Brand Marketing Management:

Silentnight Furniture Group was focused on the re-launch of famous furniture brands such as Parker Knoll, Nathan and Stag brands to UK market.

Part of the brief was to create a marketing plan using a mix of media (eg point of sale, brochures, direct mailers) and to execute cost-effective B2B and B2C advertising launch campaigns for these brands.

Involved working alongside the product development team, regional sales force, branding & advertising agencies and furniture retailers.

•  Freda brought highly professional marketing & organisational skills to a business going through dramatic change… through her ability to hit the ground running and establish strong working relationships, and her sheer persistence, she soon made a significant and ongoing impact on the business. 

  Peter Williams, Marketing Director, Silentnight Group