Who We Are

• about freda cronk
• our associates
  • Maddy Robinshaw
  • Mark West
  • David Preston
  • John Steel

Our Associates

Maddy Robinshaw
lively leader, great mentor, mad about insights & marketing

Maddy Robinshaw

• Maddy brings energy, creativity & vision to the team with expertise in NPD & Product Management, Innovation and Customer Insights
• Retail management & Range development experience with WH Smith
• Associate Lecturer in marketing at Oxford Brookes Business School
• Diverse roles in B2C and B2B companies including major launch of award-winning stationery innovation for Acco and retail launch of Huffkins bakery & tea-rooms in Burford

 
Specialism:
Retail development & Product Management for large and small businesses

•  Maddy is the most "can do will do" person I have ever worked with. She is a genuine force of nature and the best project manager on God's planet. 

  Graham Bishop, WHS Head of Format Development

•  Maddy provided invaluable marketing insight and support during her 3 month contract with FFEI. Flexing her considerable marketing skills on our RealVue3D software launch programme, she delivered focus, enthusiasm, and pragmatic strategic and tactical marketing expertise. Maddy’s energetic and creative approach culminated in a development workshop which she planned, recruited, facilitated and followed up with very productive results; the output proved to be incredibly enlightening, and provided some key new ways forward. She also managed to gain the support and buy-in of potential and current customers and senior personnel within FFEI.
  
  Her enthusiasm for her discipline is infectious; on a personal note, she was a delight to work with! 

  Mick Lister, Software Business Manager, FFEI

•  Maddy worked for Huffkins in her capacity as Retail Marketing Consultant during the latter part of 2008 to devise and implement certain marketing initiatives and campaigns. Without reservation, her contribution to our business was profound, assisting us to capture retain and build sales on a local, regional an national basis. She is dynamic in her thinking and approach, possesses huge energy and has the ability to see things through from inception to completion. She is great fun to work with and professional through and through. I would not hesitate in recommending Maddy as a Retail Marketing Consultant. 

  Richard M Taee, Director, Huffkins Bakery & Tea Rooms