Who We Are

• about freda cronk
• our associates

About Freda Cronk

Freda Cronk MCIM Dip M, MIMA

mfc solutions ltd was founded in 2001 by Freda Cronk, a qualified marketing professional,  in response to the need for practical marketing solutions for large and small businesses.

Freda is a member of Chartered Institute of Marketing, The Marketing Society, The Interim Management Association and The IMA Institute.

Freda has over 25 years senior marketing and brand development expertise and a proven track record.

Her expertise is in brand development, marketing and customer insights with specific focus on strategic brand proposition and market positioning, brand licensing management, communications planning and actionable marketing campaigns.

Freda began her career in business to business marketing for BBC Worldwide, has spent over 20 years in consumer marketing for FMCG, consumer goods and retail sectors plus over 5 years in international brand licensing and developments on UK and global brands.

Her experience brings both operational and strategic dimensions to clients’ briefs in blue-chips or SMEs.  She is involved with small businesses, start-ups and networking groups.

Freda is well versed in many industry sectors and has applied her strategic post-graduate marketing training to many complex scenarios but also to some simple ones.

Freda has for many years held voluntary community trusteeships in the public sector and in private charities, where she has contributed her business and marketing expertise to these organisations, namely St John’s School Foundation Trust and The Duchess of Somerset Hospital Trust.

Freda leads a carefully chosen group of associates who are a great bunch of people but also the sort of managers who know how to get a job done and above all they enjoy working with people. Their complementary skills work well together as a professional consultancy team.

•  Freda is an accomplished and experienced Marketing professional, with a healthy down to earth manner able to get things done and take people with her. Specific expertise in Brand Management and Category Marketing Planning. Top qualities: Personable, Expert, High Integrity. 

  Warren Scarr, B&Q Director of Marketing, B&Q UK Ltd

•  Freda brought highly professional marketing & organisational skills to a business going through dramatic change… through her ability to hit the ground running and establish strong working relationships, and her sheer persistence, she soon made a significant and ongoing impact on the business. 

  Peter Williams, Marketing Director, Silentnight Group

•  I enlisted the help of Freda to handle a major launch of own-label toiletries & personal care into Boots & Tesco. Freda is a consummate professional who was able to grasp the complexity of launching these ranges and meeting our customers’ expectations. 

  Gerry Monkcom, Commercial Director, Peter Black Group PLC - Beauty Division

•  We have used Freda on several occasions to cope with overflow and special projects, ie UK and European trade fair exhibition & management and leading our prestigious Jamie Oliver launch from licensed product development to marketing campaigns. I would recommend Freda as a solution to marketing needs that comes ready-packaged with the right experience, professionalism and drive. 

  Nick Cornwell, Managing Director, William Levene (Cole & Mason)

•  Freda joined us to review our bindery business, define how to revitalise the category & put a growth plan together. Her analysis took us several steps forward….Freda’s perspective on our market has been invaluable and has helped us establish some key consumer insights. Her expertise and experience helped not only to instruct this research activity but also to guide us all through the process. Freda has made a considerable contribution to my Business Unit over the past year. 

  Andy Page, President, European Business Unit, Acco Brands (Europe)

•  Freda worked as part of the Marketing team at B&Q and did a really great job for us. She joined at a time of change, but did not allow this to distract her from learning the business, which she did very swiftly, and then focusing on making a difference. The team was a new one and initially she was the only person in place against a headcount of 4 people, so she covered an enormous amount of ground. Then as other team members came on board she supported her new colleagues and took a leading role in shaping the inputs and priorities and focus for the department. She has made a significant difference to the activities of the Commercial team and delivered some very powerful campaigns which have generated strong revenue performances. She is positive, committed, takes part, helps others and brings strong thinking and sound marketing best practice to her role. We have enjoyed having her as part of the team. 

  Jo Kenrick – Board Director, Marketing & Customer Proposition, B&Q UK Ltd